Silverwulf, your points are valid and I agree 100%. Of course no one should accept misinformation. If you do indeed know something to be contrary, then by all means, you should point out the error, and share your knowledge. In my store at least, I train my people to be honest with their customers and tell them when they are not 100% sure of something, to tell their customers if they don't know the answer to a question. That's a huge step in helping to build a strong relationship with your customers. The next step is of course to commit to them that you will find out the correct information and then to actually do it!!! I've let people go on the spot for knowingly lying to their customers in order to close deals and will continue to do so.
Perhaps my point wasn't clear. I should have said not to take it as misinformation, but as a lack of education. Most of these salespeople aren't dispensing misinformation willfully or maliciously. They just don't know any better (yet). Through training and experience, and sharing knowledge with their customers, they will learn, if they can stick around long enough. Sadly, there is not yet an effective product training program in place anywhere at any store (chain, mom and pop, etc) that can teach everyone everything before they hit the floor. The industry and its products is just far too broad. We at GC are working on it with both broad based certification programs and specific product training modules, but like I said, it is not an instant process.
Keep in mind also that the way GC's are departmentalized, the people working the accessories counter might not be the best qualified to help you with your Mesa tube needs. The people working the guitar floor might be better suited to help you. In my store, I require all guitar and accessories salespeople to attend the Mesa trainings any time the rep comes through. This helps IMMENSELY, but again, these official trainings only occur twice a year or so.
I like to think that the people working guitars and amps in my store have a pretty decent knowledge base when it comes to amplifiers. They aren't expert techs by any means, but can handle most questions that arise. 3 of the 5 own Boogies or Soldanos or both, as do I, and are passionate about the products. This is not necessarily the case with the guys at the counter selling accessories and pedals, although some of them may surprise you.
Of course there are always going to be salespeople working that just suck. It is my job as a manager to identify them and replace them in order to work towards providing a superior customer experience. We appreciate feedback from our customers, positive or negative, as it helps us to evaluate our staff and make changes where necessary.
When it comes to pricing, it is what it is. The MI biz sadly has always had an adversarial haggling component to it. Remember that if it wasn't for GC, who made huge discounts off of list price not just a normal possibility, but the actual TAGGED PRICE, we would all still be haggling down from the MSRP and be more than happy to get that small discount off of list price. Thanks to GC, the discount is already applied and is the tagged price. Mesa doesn't bother with a BS inflated MSRP. They just say, hey, here's what it's worth, no more, no less, and call it Pro Net pricing. Everyone gets the fair Pro Net price regardless of their haggling skills, how much money they have spent in the past, and their "special relationships" with the people that work their. You have to be fair and equitable in your dealings with EVERY SINGLE CUSTOMER.
Our recent private market research shows us that most customers don't like the haggling aspect nor the atmosphere that it creates. HOWEVER, the same research shows that these same customers still continue to take advantage of the process because it is the culture of the MI biz. They don't LIKE it, but they do it because, well, that's the way it's done!
What would the clerk at Safeway say if you walked up with a gallon of milk and said, "Hey bro, I buy a gallon of milk every week. I've spent thousands of dollars here on milk. So, what's MY price?"
Something to think about.
And trust me, I know everything is not always great at GC's and even at my store, there is always work to be done and room to improve.
ToneAddictJon, I'd be curious to hear what your bandmates had to say about working at GC and why they left. I know from my personal experiences that GC has come a long way over the last 10 years. Earlier in my career, the way the company worked and did business drove me nuts and I almost quit several times. However, we have changed quite a bit, for the better in my opinion.
Thanks for the words of welcome!
Perhaps my point wasn't clear. I should have said not to take it as misinformation, but as a lack of education. Most of these salespeople aren't dispensing misinformation willfully or maliciously. They just don't know any better (yet). Through training and experience, and sharing knowledge with their customers, they will learn, if they can stick around long enough. Sadly, there is not yet an effective product training program in place anywhere at any store (chain, mom and pop, etc) that can teach everyone everything before they hit the floor. The industry and its products is just far too broad. We at GC are working on it with both broad based certification programs and specific product training modules, but like I said, it is not an instant process.
Keep in mind also that the way GC's are departmentalized, the people working the accessories counter might not be the best qualified to help you with your Mesa tube needs. The people working the guitar floor might be better suited to help you. In my store, I require all guitar and accessories salespeople to attend the Mesa trainings any time the rep comes through. This helps IMMENSELY, but again, these official trainings only occur twice a year or so.
I like to think that the people working guitars and amps in my store have a pretty decent knowledge base when it comes to amplifiers. They aren't expert techs by any means, but can handle most questions that arise. 3 of the 5 own Boogies or Soldanos or both, as do I, and are passionate about the products. This is not necessarily the case with the guys at the counter selling accessories and pedals, although some of them may surprise you.
Of course there are always going to be salespeople working that just suck. It is my job as a manager to identify them and replace them in order to work towards providing a superior customer experience. We appreciate feedback from our customers, positive or negative, as it helps us to evaluate our staff and make changes where necessary.
When it comes to pricing, it is what it is. The MI biz sadly has always had an adversarial haggling component to it. Remember that if it wasn't for GC, who made huge discounts off of list price not just a normal possibility, but the actual TAGGED PRICE, we would all still be haggling down from the MSRP and be more than happy to get that small discount off of list price. Thanks to GC, the discount is already applied and is the tagged price. Mesa doesn't bother with a BS inflated MSRP. They just say, hey, here's what it's worth, no more, no less, and call it Pro Net pricing. Everyone gets the fair Pro Net price regardless of their haggling skills, how much money they have spent in the past, and their "special relationships" with the people that work their. You have to be fair and equitable in your dealings with EVERY SINGLE CUSTOMER.
Our recent private market research shows us that most customers don't like the haggling aspect nor the atmosphere that it creates. HOWEVER, the same research shows that these same customers still continue to take advantage of the process because it is the culture of the MI biz. They don't LIKE it, but they do it because, well, that's the way it's done!
What would the clerk at Safeway say if you walked up with a gallon of milk and said, "Hey bro, I buy a gallon of milk every week. I've spent thousands of dollars here on milk. So, what's MY price?"
Something to think about.
And trust me, I know everything is not always great at GC's and even at my store, there is always work to be done and room to improve.
ToneAddictJon, I'd be curious to hear what your bandmates had to say about working at GC and why they left. I know from my personal experiences that GC has come a long way over the last 10 years. Earlier in my career, the way the company worked and did business drove me nuts and I almost quit several times. However, we have changed quite a bit, for the better in my opinion.
Thanks for the words of welcome!