Everyone can see that Mesa is changing there policies, and it is because they backed themselves into a corner. The new policies of course are selling online now, and allowing more stores to sell there product.
The main reason for this is, anyone that has there eyes open in the music scene knows that there is a backlash on mesa right now, unless you are a hard rock/metal band, most bands are trying to get away from mesa boogie. And of course the main two music scenes that are stealing the airwaves these days are indie or punk rock and R&B/Rap.
Now this is where the problem comes in, when people think of mesa they think recto,and this is the tone that the current popular music scene is trying to get away from. The problem is they dont understand that mesa has so much more to offer between the Mark IV, Mark V and of course the stiletto, the stiletto being the closest to the sound they are looking for.
So what is killing mesa is the fact that one, they are known for the recto tone and dont push their other products enough, and two even the groups that would use the recto have so many more choices now between Framus, ENGL, peavey etc...
So in the long run mesa is not selling as much products like they use too, dont believe me go into a mesa dealer and you will see the recto's hardley being touched, I know the GC around here cant unload them worth a ****, and of course they are too stupid to get in a stiletto or Mark V to show the public there is much better choices.