MrMason said:
It's because more and more company's customer service models say that it's more profitable to concentrate on getting new customers instead of keeping old ones. I believe most business colleges now teach this model.
This is true, no doubt, and is borne out by countless businesses we can all name whose customer service is at the very least "lacking," if not absent altogether. It is the norm that I have noticed in the last 10 or so years. That said, I maintain that Mesa Boogie is
not of that model. I say this not as an apologist for Mesa Boogie, nor do I have any vested interest or relation to the company or even a single employee. I say this from the personal experience I have had in dealing with Mesa Boogie over maybe just over 10 years now. From product support, to answering questions, to replacing a bad item, to technical support (and I mean
technical!), Mesa Boogie has not ever let me down.
Nor is what I speak "the old days" or "how they used to be." As recent as this last summer I was in their neighborhood and took a factory tour. No one was available at the moment (they were busy working, go figure
), so I was met by this kind dude with a great smile who said he'd give me the tour. Five minutes into the conversation I figure out (no, he didn't announce it nor was he bragging), but here I am being personally escorted to every nook and cranny of their operation by the VP of the company. What is normally (I am told) a 30-minute tour went over an hour ...because I was curious (and at one point critical) by things I had seen, and he spent every patient moment, never looking at his watch that I could tell, to make sure I understood and was satisfied with the responses.
Who knows what a "perfect" company model looks like, but Mesa Boogie, in sum over these many years in my experience, has come as close tp perfect as I can see ...and same goes to Taylor, as well. These two companies simply blow me away for two reasons: that they do so much so well for the customer, and that they do it in this business climate. It is no wonder, truly, that their customer base is so clearly loyal to more than the product, but to the marque, itself. What many may mistake as "blind brand loyalty" is actually satisfaction with a company that treats them better than anyone else cares to ...and that they make kick-butt products, too, of course
Edward