It's really strange. I have amps that I have had for quite a while and thought that they sounded very good.
Then, I started working with Mercury and providing their transformers for some of the amps that I mod.
It has really changed my mind about changing the OT & the Choke. I don't really think that changing the PT makes a huge difference in the tone, or at least I haven't really noticed yet.
I have a complete set of Mercury transformers for my Heartbreaker that I will install sometime this month. I am hoping to film a video of the before and after.
I think that I will start with the power transformer on purpose so that I can see if it has any effect, then the choke, then the output.
As for OT changes, here is what I have noticed:
Much greater headroom, which is the amount of clean volume before the amp starts to breakup.
Much wider range of available tones, like the proverbial blanket has been lifted and suddenly there are more highs, mids, and bass.
Much more sustain, even at lower volumes.
Almost every amp I've done this to has been louder. I have done before and after videos (can't get them off of the camcorder yet or I would post a link) with the same exact settings, same cab, cables, guitar, everything but the transformer is the same and the amp appears louder. I think this mostly due to the added range of frequencies.
More Harmonics! The amp seems to breathe a lot more and not feel stifled. It seems easier for me to get the tones and notes that I am looking for.
Paul at Mercury swears by Chokes with no end bells. He says that the end bells cut down on the available impedance of the choke and make it only do half of what it is supposed to be doing. I really want to see what just changing the choke does for my HB! So much so that I may change the choke and then the PT!
Bill M. from the FDP says that it takes a good amp and turns it into something fantastic.